About Us

Green Horse Consulting is an innovative, independent retail consultancy that helps equestrian businesses build relationships and create experiences. We utilize a stable of gifted creative professionals to brainstorm dynamic, innovative concepts that can make big impacts for even the smallest business. Adding decades of combined retail experience to more than 25 years in the horse industry, ours is a relevant, compelling perspective.

Erin G. Pullen, Founder: "I'm a retailer by trade, a people person by nature and a horse lover at heart. When I started my own retail consultancy in 2006, later to become Green Horse Consulting, I knew that these three passions could someday merge into one big, wonderful idea. I'm happy to say that day has come. With a background that includes retailers like Saks Fifth Avenue, Liz Claiborne, and Gymboree, I've borrowed marketing concepts and retail best practices that drive industry giants to success and adapted them for the equestrian industry.

When I was four, my parents bought me a pony, a cranky little munchkin named Cindy. Since those fateful days of being launched into the air by that furry gremlin, I've ridden Quarter Horses, American Saddlebreds, and one very special BLM Mustang. And though I've sat in nearly every sort of saddle imaginable, I discovered dressage 10 years ago and my heart found its calling (though it's debatable whether my talents have followed suit). My current equine partner, a Quarter Horse/Saddlebred cross named Finnegan, is the quintessential green horse, but his talent for lateral work and fabulous gaits make him one heck of a dressage prospect. I look forward to enjoying years of blissful partnership to come."

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Finnegan grazing at dusk